A Project Can Make a Difference

Imagine a World Without Coffee…


Coffee farmers today receive around the same amount for their coffee as they did 40 years ago. This is due to global coffee markets, affected by supply and demand, that keep commodity prices low.

With labour, agricultural inputs, tools, resources, land, seeds, and cost of living becoming more and more expensive, the price of coffee can drop below the cost of production.

As prospects dwindle, younger generations of coffee farmers migrate to cities in search of better life.

The average age of a coffee farmer is 56 years old

The problem

Whilst farming is getting harder the coffee industry itself is booming. The retail coffee market is estimated to be worth over $83 billion USD per year. However...

the retail value in coffee is not accessible to coffee farmers.

Without access to external markets, farmers have to sell their coffee at local markets for local prices outside of their control.

Farm profitability is at the heart of wellbeing and resilience in coffee growing communities. To protect the future of coffee we need to find immediate ways of making production more sustainable. One that puts the farmer first, increases income and makes coffee farming a more viable option.

Across the world 80% of the coffee produced is grown by 25 million smallholder coffee farmers and their families who rely on coffee for their livelihoods.

What we did?

We Created a New Model

This project aims to create a model for coffee where producers can access the higher value parts of the coffee chain and fully benefit from the value of their crop, gaining a higher price for their coffee.

How We Did it

Partnering with like-minded companies and organisations we have pre-financed the supply chain stages after coffee has left the farm.

A new model for the supply chain
At Origin
This is usually the only stage where farmers get involved and can profit
01 Planting
Coffee seeds are sown and little coffee seedlings are grown in nurseries
02 Picking
Four to five years later coffee trees reach maturity and start to bear fruit which is handpicked by farmers
03 Processing
Coffee cherries are washed and either pulped or sent to be dried on the day they are picked
04 Drying
Processed seeds and cherries are dried on raised beds in the sun for two to four weeks
Farm Gate Price
Many farmers sell the dried beans to an exporter or association between $1 and $7 per lb depending on quality, availability, country and international market rate
05 Milling
Once coffee is dried it is graded, cleaned, hulled and bagged ready for export
06 Shipping
Coffee is sold at auction or directly to international buyers, who then ship the bags on cargo ships and import into consuming countries
At Destination
07 Importing
Coffee is imported, warehoused and delivered to roasting and manufacturing facilities
09 Wholesale
Packaged coffee is sold to coffee shops and retail stores
08 Roasting and packaging
Green coffee is then roasted, bagged and labelled
10 Retail
Retail coffee is sold to the home coffee drinker
This model gives farmers access to the increased value their coffee gains after it has left the farm and receive more profit for their hard work

the future of coffee is now

All of the profit from each bag of Farm to Home Coffee sold goes directly back to the farmer and contributes to the income, wellbeing and future of farming families and communities in East Africa.

With Farm to Home Coffee, we hope to provide to you the freshest, most traceable coffee available, while proving that the value we all place in coffee can be accessed by the people who grow it. Together we can promote a new model in which coffee works for everyone.

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This project is a collaboration between coffee farmers and grower organisations in Eastern Africa, the International Trade Centre and Sensible Development