This coffee is a collaboration between coffee farmers and organisations in Eastern Africa, the International Trade Centre and Sensible Development. Farm to Home Coffee aims to create a new model that puts the farmers first.
Despite their hard work coffee farmers are restricted to selling their raw coffee in local markets at prices outside of their control, sometimes even below the cost of production.
It takes up to 5 years for a coffee tree to bear fruit. Farmers work hard year-round to cultivate, pick and process each bean, ready for export.
80% of the world’s coffee is grown by smallholder farmers. The retail coffee market is estimated to be worth over $83 billion per year, however this value does not reach those who grow it